Privacy Policy
Last updated: March 18, 2026
1. Introduction
Lite ASO ("we," "us," or "our") operates the website liteaso.com and provides an App Store Optimization (ASO) platform (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.
By accessing or using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Service.
2. Information We Collect
2.1 Account Information
When you register for an account, we collect your email address and a hashed password. We do not store plaintext passwords.
2.2 App Store Data
Our Service crawls publicly available data from Apple App Store and Google Play Store, including app metadata, keyword rankings, category rankings, ratings, and reviews. This data is publicly accessible and does not contain personal information of app users.
2.3 Usage Data
We automatically collect information about how you interact with our Service, including pages visited, features used, timestamps, and device/browser information. This data is used to improve the Service and diagnose technical issues.
2.4 Cookies
We use essential cookies (httpOnly, Secure, SameSite=Strict) to manage authentication sessions. For details, see our Cookie Policy.
3. How We Use Your Information
We use collected information to:
- Provide, operate, and maintain the Service
- Authenticate your identity and manage your account
- Track keyword rankings and app store performance for apps you choose to monitor
- Generate AI-powered insights and optimization recommendations
- Send you alerts about rank changes or other events you configured
- Improve and personalize the Service
- Respond to support requests
4. Data Storage & Security
Your data is stored on secure servers. We implement industry-standard security measures including:
- Passwords are hashed using bcrypt before storage
- Authentication tokens (JWT) are stored in httpOnly cookies — never in localStorage
- All API communication is encrypted via HTTPS
- Database access is restricted and queries are parameterized to prevent injection
- Sensitive fields are automatically masked in application logs
- Rate limiting is enforced to prevent abuse
While we strive to protect your information, no method of electronic storage is 100% secure. We cannot guarantee absolute security.
5. Data Sharing & Disclosure
We do not sell, rent, or trade your personal information to third parties.
We may share information only in the following circumstances:
- Service Providers: We may use third-party services (hosting, analytics) that process data on our behalf under strict confidentiality agreements.
- Legal Requirements: We may disclose information if required by law, regulation, or legal process.
- Safety: To protect the rights, safety, or property of Lite ASO, our users, or the public.
6. Data Retention
We retain your account data for as long as your account is active. Keyword ranking history and app tracking data are retained to provide historical trend analysis. If you delete your account, we will remove your personal data within 30 days, except where retention is required by law.
7. Your Rights
You have the right to:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your account and associated data
- Data Portability: Request your data in a machine-readable format
- Objection: Object to processing of your data for certain purposes
To exercise any of these rights, contact us at privacy@liteaso.com.
8. Children's Privacy
Our Service is not directed to individuals under 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us and we will take steps to remove it.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure that appropriate safeguards are in place to protect your data in compliance with applicable laws.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. Continued use of the Service after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy, please contact us at privacy@liteaso.com.